The definition and importance of cross-border e-commerce

Cross-border e-commerce is the abbreviation of cross-border trade e-commerce, which refers to the completion of commodity trading activities by trading entities in different countries or regions through the Internet and e-commerce platforms, and payment and settlement through online payment media. Finally, cross-border logistics An international business activity for the delivery of goods. Cross-border e-commerce not only includes overseas market development, import and export customs clearance, international currency settlement, international freight forwarding, cargo insurance claims, etc., but also involves a variety of business models, such as business-to-business (B2B) and business-to-individual (B2C). , person-to-person (C2C), manufacturer-to-person (M2C), etc.

Compared with traditional e-commerce, cross-border e-commerce has broader market potential, and transaction entities directly target more than 200 countries and regions around the world. Compared with domestic e-commerce, cross-border e-commerce is more complex, involves more links, longer transaction times, and uncontrollable risks. However, with the support of national and local governments for cross-border e-commerce and the release of relevant policy dividends, cross-border e-commerce is gradually moving towards specialization and scale.

The development of cross-border e-commerce has exceeded people’s expectations, service platforms have become more common, and almost all transactions can be completed on e-commerce platforms. Cross-border e-commerce not only expands the trade market, but also meets the shopping needs of consumers in other countries. In addition, cross-border e-commerce reduces intermediate links and costs, allowing consumers to purchase goods directly from overseas.

The importance of data analysis

Data analysis plays a vital role in cross-border e-commerce. Through statistical analysis of massive data, useful information can be extracted, correct conclusions can be formed, and a scientific basis can be provided for store operations. For example, the “Data Aspect” tool provided by the AliExpress platform can help sellers analyze industry data and store data to make more informed decisions. Data analysis can also help sellers optimize their stores and products and implement effective marketing strategies.

Logistics and Marketing

Cross-border e-commerce logistics involves the process of transporting goods from the seller’s country (region) to the consumer’s country (region). This process not only includes traditional international logistics links, such as customs clearance, warehousing logistics, express delivery business, international freight business, postal business, etc., but also covers the application of IT systems such as OMS, TMS, and WMS. The goal of cross-border e-commerce logistics is to achieve business networking, service standardization, warehousing automation, process digitization, and delivery traceability.

Marketing is a process of creating, disseminating and delivering customer value and establishing a solid relationship with them. Cross-border e-commerce marketing pays particular attention to establishing value-oriented exchange relationships with customers and obtaining corporate benefits in return by creating value.

Cross-border e-commerce is in a period of rapid development, and export cross-border e-commerce has bright prospects. The support of national and local governments coupled with an increasingly mature market environment provides a solid foundation for the development of cross-border e-commerce. With the advancement of the “Belt and Road” initiative, cross-border e-commerce is expected to drive more related industries to jointly upgrade and transform.