The use of discount coupons and discount activities in cross-border e-commerce stores

In the field of cross-border e-commerce, in order to attract customers and increase sales, sellers often use various marketing methods, among which discount coupons and discount activities are the two most common methods. This article aims to explore the application of these two strategies and their specific implementation methods.

1. What are discount coupons and discount activities

Discount Coupon

Discount coupons, also known as coupons, refer to one of the forms of discounts provided by sellers to promote sales. It allows consumers to enjoy certain price reductions when purchasing goods. The Shopee platform supports sellers to create multiple forms of discount coupons, including general store discount coupons and product discount coupons for specific products.

Discount Activities

Discount activities refer to promotional methods used by sellers to attract consumers by lowering product prices. In the Southeast Asian market, discounts are usually expressed in the form of “off”. For example, 20% off means that the current price of the product is 80% of the original price, while in Taiwan, it directly indicates the discounted price.

2. Why set up discount coupons and discount activities

Reasons for setting discount coupons

• Meet customers’ psychological needs to “take advantage” and improve conversion rate;
• Guide buyers to increase their purchases;
• Help solve after-sales service problems.

Set the purpose of discount activities

• Increase sales, especially for items with large inventory backlogs;
• Create customers’ feeling of “getting a bargain” and enhance the shopping experience;
• Conveniently adjust the product selling price without directly changing the original price.

3. How to set up discount coupons and discount activities

Discount coupon setting steps

After entering the Seller Center, click “My Marketing Activities”, “My Attention Gifts”, and then follow the steps below:

• Enter coupon name (for internal identification only);
• Set the discount code and its validity period;
• Select the type of reward (discount or shrimp reward);
• Define discount types and restrictions;
• Set minimum consumption amount;
• Determine the number of coupons;
• Choose whether to display discount information on the store page.

Discount activity setting process

Through the “My Discount Activities” option under “My Marketing Activities” in Seller Center, sellers can:

• Named discount activity (not shown to buyers);
• Specify the duration of the activity;
• Set discounts for batches or individual items;
• Limit purchase quantities per customer when necessary.

4. Practical application skills of discount coupons and discount activities

Suggestions on discount coupons

• Create multi-level discount thresholds to encourage customers to buy more products;
• Determine the appropriate discount amount based on gross profit margin;
• Limit the campaign to about a week to create a sense of urgency;
• Issue coupons to customers who have placed orders to encourage them to purchase again.

Tips about discount activities

• Consider offering higher discounts when new products are launched, and then gradually adjust prices;
• For large discounts, be sure to set a purchase limit to prevent losses.

Through the effective execution of the above strategies, cross-border e-commerce sellers can not only effectively increase sales, but also enhance brand loyalty, thereby promoting long-term business development.