How to effectively drive away copycats through brand registration and other strategies
Cross-border e-commerce sellers often encounter a troublesome problem – follow-up sales. Although the seller has registered the brand, it still cannot completely eliminate the problem of follow-up sales. Therefore, sellers who have completed brand registration still need to take a series of measures to deal with the phenomenon of follow-up sales.
Follow-up measures after brand registration
Send warning emails to copycat sellers
Sellers can first send a warning email to the seller, asking them to immediately stop selling and remove the infringing products. In the email, the seller needs to provide the ASIN, the other party’s sales screenshot, and the trademark registration evidence of his own brand.
Complaint Platform
If the seller ignores the warning letter and continues to sell infringing products, the seller should promptly complain to the platform. During the complaint process, sellers need to provide evidence such as screenshots of purchased products from the other party.
Set the sales threshold for store products
For some stubborn follow-up sellers, they will ignore them even after sending warning letters. At this time, sellers can set the sales threshold for store products to prevent follow-up sales. This method is currently one of the most thorough and effective ways to deal with follow-up sales.
Coping strategies for unregistered sellers
For sellers who have not completed brand registration, they can also resist follow-up sales in the following ways:
Product branding to prevent imitation sales
The brand registration process may take a long time. During this period, incorporating the brand name into the product’s Listing is an effective method. By displaying the brand name in titles, pictures, etc., you can effectively convey the brand identity of the product to follow-up sellers, thereby avoiding follow-up sales.
Differentiated positioning to resist follow-up sales
For sellers who purchase general products from China, in order to prevent follow-up sales, they can differentiate their products before going online. Giving products uniqueness through combinations and other methods can effectively distinguish other products and resist the intrusion of follow-up sellers.
Indicate the source of the product to resist counter-selling
Newly launched hot-selling products often become the primary targets for follow-up sales. To avoid this situation, merchants can clearly indicate the source of the product in the main image and product description, thereby strengthening their claims for their own products and curbing the behavior of imitators.
Be careful with off-site low-price promotions
Professional follow-up sellers regularly look for low-price promotional products on major discount websites, then purchase them at low prices and then sell them later. Merchants need to be extra cautious when conducting low-price promotions outside the site to avoid becoming the target of professional follow-up sellers.
Comprehensive strategy
Monitor and maintain product lists
Regularly check the product list, detect follow-up sales in a timely manner and take corresponding measures.
Build a cooperative relationship
Establish cooperative relationships with suitable wholesalers and distributors to ensure the exclusive sales rights of products.
Strengthen awareness of intellectual property protection
Understand the laws and regulations related to intellectual property rights, and promptly update and maintain your own intellectual property rights.
Build brand image and credibility
Establish a good brand image and credibility by providing high-quality products and services. This can attract more consumers to choose genuine products and reduce the market demand for follow-up sales.
Join other sellers or organizations
Cooperate with other sellers or related organizations who are troubled by the problem of follow-up sales to jointly face the challenges of follow-up sales. Experience, resources and information can be shared to jointly formulate countermeasures and enhance response capabilities.
Pay close attention to market and competitive intelligence
Keep abreast of market dynamics and competitors’ behavior, and detect the emergence of follow-up sales. By monitoring and analyzing competitors’ price changes, product listings and removals, and other information, we can take timely actions to respond.
Regularly update brand registration information
Over time, Brand Registry information may need to be updated or renewed. Sellers should regularly check and update brand registration to ensure the accuracy and validity of the information.
How to catch up on sales of registered brands is a complex and important issue that requires sellers to continuously learn and improve their response strategies. By comprehensively applying the above methods, sellers can more effectively deal with follow-up sales, protect their brand rights, improve sales performance, and build a sustainable e-commerce business.