Detailed explanation of various monetization methods on Douyin platform

Douyin is a platform with a strong user base. Many content creators and e-commerce operators have achieved various forms of monetization through this platform. Its main monetization methods include receiving advertisements, selling services, selling products, doing micro-business and running live broadcasts, etc. This will be analyzed in detail below.

1. Advertising: direct monetization based on fan base

On Douyin, accepting advertisements is the most direct way for experts to monetize. When a relatively stable fan base is established, advertisers usually take the initiative to contact the influencers for advertising cooperation. According to the nature of advertising, it can be mainly divided into soft advertising and hard advertising. Soft advertising implements advertising through content, while hard advertising revolves around advertising content. Experts can receive advertising orders through the Douyin Star Map platform, advertising companies, or signing contracts with MCN agencies.

Successful advertising spokespersons are often those with a large number of fans and high-profile IPs. For example, Liu Yuning of “Modern Brothers” has obtained endorsements from many well-known brands with the help of his huge fan base.

2. Selling services: using the value of content to attract users to pay

If the content has unique value, experts can monetize it by providing one-on-one consulting services. For example, a marketing promotion account can launch a brand exposure plan, while an outfit account can provide personalized outfit suggestions to help customers improve their image. The key to realizing this model lies in the professionalism and pertinence of the content.

3. Selling products: ways to monetize e-commerce attributes

The Douyin short video platform provides operators with a variety of ways to sell products. Operators can sell products directly through their own stores, or earn commissions by helping others sell products. Self-operated products can be displayed through product windows and short videos, and users can directly click on the link to purchase. At the same time, with the help of selected alliances, operators can also rely on fan traffic and realize profits through product commissions without having self-operated stores.

4. Wechat business: guide users to other social platforms

Wechat business is similar to traditional e-commerce, the main difference lies in the traffic channels. Douyin users can be transferred to social software, such as QQ groups or WeChat groups, through content guidance, comment guidance, etc., for subsequent product promotion and sales. The key to micro-business monetization lies in the conversion rate of users.

5. Live broadcast: the combination of real-time interaction and product sales

Live broadcast is an important tool for Douyin e-commerce monetization. Users can recommend products during the live broadcast and attract the audience’s attention through real-time interaction. During the live broadcast, users can not only earn income through tips, but also guide viewers to purchase products, thereby creating more generous income.

Through the above various forms, Douyin has become a rich content creation and e-commerce sales platform. Operators can flexibly choose the corresponding monetization forms according to their own content characteristics and market needs.