How to use the A9 algorithm to optimize Amazon stores and advertising
Understand the importance of the A9 algorithm
The A9 algorithm is the core algorithm used by Amazon to determine the ranking of search results. It’s designed to help consumers quickly find the products they actually want to buy, while ensuring Amazon can maximize revenue. The A9 algorithm focuses on three key metrics: relevance, conversion rate, and customer retention.
Relevance
Relevance refers to the degree of match between search results and the user’s query intent. This involves product keywords, titles, descriptions, attributes and other information.
Conversion rate
Conversion rate measures how many visitors actually purchase a product. This depends on factors such as the product’s sales volume, ranking, number of reviews, image quality, price, etc.
Customer retention rate
This refers to the overall performance of the seller’s account, including order defect rate, perfect order rate, available inventory, and feedback performance.
Use the A9 algorithm to increase sales
1. Good product
Selecting high-quality products with large market demand and relatively low competition is the basis. Seven points depend on product selection, and three points depend on operation. If the product is selected correctly, sales and ranking will not be a problem!
2. Optimize the Listing page
On-page optimization includes but is not limited to pictures, titles, five-point descriptions, product descriptions, reviews, Q&A and A+ pages, etc. Keyword research is crucial to ensure that relevant primary keywords, attribute words, and expansion words are properly placed within these elements.
3. Improve after-sales service
High-quality after-sales service can enhance user experience, including quickly processing orders, controlling order defect rates, increasing perfect order rates, and responding to customer issues in a timely manner.
4. Use advertising strategies
Although advertising may be viewed as a way to “take advantage of the loopholes,” it can quickly increase your product’s exposure. By increasing your exposure, you can increase your conversion rate, which in turn increases your sales and rankings.
5. Implement marketing strategy
Whether it is on-site or off-site marketing, the goal is to increase sales and obtain more VP reviews, thereby improving rankings. With a higher ranking comes an increase in organic traffic.
Specific steps to optimize on-site advertising
Ensure keyword coverage
Make sure the search keywords are included in the listing title, ad copy, or keywords. Even if a product performs well, if a keyword does not appear in these places, the listing will not appear in the search results.
Selection of high traffic keywords
Choose keywords that have high traffic and are highly relevant to your product. This will not only bring in more potential customers, but also increase the effectiveness of your advertising.
Improve order conversion rate
Maintaining a good order conversion rate helps maintain stable ad placements. Amazon adjusts the display order of ads based on conversion rates, so ensuring a high conversion rate is crucial.
Through the above strategies, sellers can not only better understand how the A9 algorithm works, but also effectively use it to improve their performance on the Amazon platform.