Cross-border e-commerce operation optimization skills and precautions

Cross-border e-commerce has become a dark horse in China’s economic development, and entrepreneurs have devoted themselves to it. However, to succeed in this field, you not only need to clarify your business direction, but also conduct crowd analysis, choose appropriate products and cross-border e-commerce platforms, and master store and product operation skills. In addition, choosing logistics methods and payment methods are also crucial links.

Clear business direction

Before doing cross-border e-commerce, you first need to clarify the business direction of the company, whether it is import or export business. Clarifying the business direction will help with subsequent crowd analysis and product selection.

Perform crowd analysis

Conduct research into the history, cultural customs, living habits, geography, climate and other factors of the destination country to find the products in demand by the target group and understand how the cross-border e-commerce platform operates. Understand clearly the relevant systems and regulations of the platform to avoid illegal operations.

Select products and cross-border e-commerce platforms

Select product

When choosing products, you should avoid products that are prohibited from sale by laws and regulations. Products suitable for sale on cross-border e-commerce platforms have certain additional attributes to make customers feel value for money; they should not be too large to facilitate international transportation; the products should be unique and have unique functions; the pricing should be in line with the market positioning; and have a large Profit margin.

Choose a cross-border e-commerce platform

Understand the entry requirements of each platform, prepare various qualification certificates, and apply for entry according to the process. The choice of cross-border e-commerce platform depends on the target market. For example, AliExpress is more suitable for the BRICS market.

Store and product operations

Store operation

Store operations require detailed planning, including analysis of resources, team situation, market trends, competitive risks, etc. Store management includes decoration design, and the design of the store homepage must conform to the style of the country of sale. Operating a store requires long-term accumulation and gradually improves the reputation and level of the store.

Product Operation

Product operations cover data analysis, product selection, listing improvement, listing listings, shipping, improving product rankings, and increasing store sales. Operational promotion can learn the operation strategy of “more, faster, better and cheaper” through various channels.

Select logistics method

Logistics options include postal service, overseas warehousing, domestic express delivery, dedicated line logistics, international express delivery, etc. Cross-border e-commerce sellers need to choose appropriate logistics methods based on their own needs.

Select payment method

There are various payment methods for cross-border e-commerce, including credit cards, international version of Alipay, PingPong, WorldFirst, Payoneer, Paypal, etc. Sellers need to choose the appropriate payment method according to the site.

Select server

Cross-border e-commerce platforms require servers that run stably. It is recommended to rent professional overseas servers to ensure the stability of the platform.

Analysis, summary, review

After sales, it is necessary to summarize the rules in a timely manner, discover the commonalities and shining points of hot-selling products through keyword searches, and optimize operation methods.

Independent website operation skills

The operation of an independent website requires attention to details such as category setting, title writing, price setting, freight calculation, picture setting, theme design, etc. Sellers need to continuously optimize and learn to improve user experience.

Keywords and product selection

Keywords and product selection are the keys to the success of cross-border e-commerce. Choosing keywords with high traffic, rising trends, and high conversion rates/high orders can help explore market potential.

Select a supplier

The choice of supplier will affect the integrity of product information. Drop shipping suppliers are suitable for small-scale teams, but wholesale suppliers provide more comprehensive product information.

Multi-platform operation

Multi-platform operations help to obtain more traffic. AliExpress is suitable for BRICS countries, Wish has no less opportunities than Amazon, eBay is suitable for small and medium-sized sellers, and Amazon is suitable for powerful entrepreneurs.

Financial investment and summary

Cross-border e-commerce operations require investment in source selection, inspection, team building, etc. Selecting blue ocean products during the product selection stage and establishing low-cost promotion channels will help generate cash flow quickly.