The definition and writing skills of cross-border e-commerce copywriting

1. Definition of cross-border e-commerce copywriting

Copywriting originally refers to the work of writing text. In the modern context, it usually represents professionals engaged in text creation in enterprises. Unlike other creative workers, copywriters express creative strategies through words. It originated from the advertising industry and is the abbreviation of “advertising copywriter”, translated from “copy writer”. Copywriting in a broad sense includes the writing of titles, text, and slogans, while in a narrow sense it only refers to the creation of these elements. Its core purpose is to promote products, companies, ideas or other ideas and disseminate them in various print or electronic media.

In the field of cross-border e-commerce, since buyers cannot directly experience the products, the role of copywriting is particularly important. It directly affects consumers’ purchasing decisions. A good copywriting can stimulate consumers’ desire to buy by describing the product’s selling points, which is an important means to achieve sales goals. At the same time, excellent e-commerce copywriting can enhance consumers’ awareness of the brand, help create a good brand image, and thereby increase consumers’ brand loyalty. Unlike traditional copywriting, e-commerce copywriting is widely disseminated through online platforms, and merchants can quickly obtain public feedback, thereby increasing interactivity and extensively enhancing the depth and breadth of discussions.

2. How to write efficient cross-border e-commerce copy

When writing cross-border e-commerce copywriting, companies need to adopt a series of effective strategies:

1. Market research: First, conduct full research on the product and its market, and then use concise and clear language (20-30 words) to describe the product’s characteristics, functions, target consumer groups and spiritual enjoyment. An overview of aspects.

2. Attractive: Copy needs to be eye-catching and pique the interest of potential customers by highlighting the product’s selling points. Targeted writing can be done from different scenarios and audience perspectives.

3. Accurate and Standardized: Copywriting should follow the principles of accuracy and standardization to ensure the effective communication of the advertising theme and avoid misunderstandings. The sentences should be concise, minimize redundant information, and directly convey the core value through practical information.

4. Vivid language: Research shows that 22% of text and 78% of images capture user attention. Therefore, the copywriting should emphasize vivid and novel language, supplemented by appropriate images, in order to achieve the best communication effect.

5. Overall promotion: Copywriting is not only a simple display of the product, but also the overall concept of the promotion concept. The language should be fluent, easy to recognize and spread, highlight product positioning, and ensure that the advertising theme and creativity are clear and clear.

Through these techniques, cross-border e-commerce copywriting can stand out in the fierce market competition and help companies achieve maximum economic benefits.