The importance of LinkedIn company homepage and detailed explanation of its creation process

The core of LinkedIn marketing lies in the construction and maintenance of the company’s homepage. Whether it is to promote the company or products, or to expand business networks and explore sales opportunities through LinkedIn, having a complete company homepage is a crucial first step.

LinkedIn company homepage is not only a place to display your brand image, but also serves as a social media marketing platform to interact with fans. Many companies post job postings on LinkedIn, and more companies see it as a bridge to communicate with users. For companies that want to use LinkedIn for overseas marketing, they need to pay special attention to the cases of companies that already use LinkedIn as a marketing channel.

LinkedIn Pages are similar to Facebook Pages in that they are used to post news and interact with fans. However, there are unique aspects to creating and managing a LinkedIn Page.

Company homepage layout

LinkedIn’s company homepage needs to be created through a personal account. The homepage layout includes company name, page background image, company avatar, company description, business field and other elements. The company’s logo and name will be displayed on the upper left side of the page, with a “+Follow” button next to it. After users follow a company, they can see the company’s latest updates every time they log in to LinkedIn.

Company homepage creation process

1. Enter the company homepage to create an entrance

First, enter the English version of LinkedIn, select the “WORK” label next to the profile icon in the upper right corner, and find the “Create a Company Page +” option in the pop-up menu.

2. Select page type

Next, you need to choose the appropriate page type. LinkedIn offers four options: Small business, Medium to large business, Showcase page, and Educational institution. Choose the one that best suits your company’s situation.

3. Fill in the company homepage information

• Home Page Name: The official company name should be used. Make sure the English name or pinyin of the company after the public URL is correct and avoid using Chinese characters.
• Company details: All information, including industry type, needs to be accurate as this will affect the visibility of your Page.
• Profile Details: Upload a logo or corporate logo that meets LinkedIn specifications, 300×300 pixels in size, JPG, JPEG, or PNG format.
• Slogan: Populate this column with your business’s brand slogan or tagline.

4. Submit information

After completing the above steps, you will be prompted to confirm your email address. Once you follow the instructions to complete the verification, your company page will be created successfully.

5. Edit company information

If you need to modify any information on the home page in the future, you can enter edit mode by clicking the blue “Edit” button on the right side of the page.

Through the above steps, you can easily create and manage your own company page on LinkedIn, and then better utilize LinkedIn as a platform for marketing activities.