Comprehensive Guide to LinkedIn: Registration, Usage and Market Value

LinkedIn is the world’s leading professional social network, designed to help users maintain and expand relationships with business partners. The users of this platform are mainly composed of highly educated professionals, especially those who occupy important positions in industries such as foreign trade and the Internet. LinkedIn currently supports services in up to 20 languages ​​including Chinese, English, French, German, and Italian.

On LinkedIn, companies can not only expand their network of contacts, but also establish business contacts and obtain inquiries. As a result, LinkedIn has gradually evolved into an important marketing and sales platform. According to relevant reports, approximately 25% of LinkedIn’s revenue comes from marketing activities. Currently, the platform has more than 740 million registered users, including approximately 10 million C-level executives, 86 million senior people, and 17 million opinion leaders.

How to use LinkedIn

Using LinkedIn requires preparation for account registration and information completion. First, users need to log in to the official LinkedIn website (www.linkedin.com), then register a new account and complete basic personal information, including uploading photos and setting up account details. In addition, users should edit public profiles and memory URLs to facilitate subsequent access and sharing.

Users can also create a company page and fill in relevant information, including company name, web page URL and office location. In order to effectively manage the company’s homepage, users need to make full use of administrator tools and set responsible persons for each section. Adding friends is also very easy. Users only need to click the “Expand Professional Network” button, and LinkedIn will automatically import the contacts in the email address book. Users can select and add them as friends, and they can also actively look for potential professional contacts through the search function.

LinkedIn is not only a platform for finding job opportunities, users can also post articles, photos and videos on it to achieve widespread information dissemination. In addition, users can promote recruitment information and attract outstanding talents to apply. It is worth noting that publishing advertisements requires a separate registration for an advertising account.

Through the above functions and operating skills, LinkedIn has become an indispensable career development tool, helping users build and maintain important professional networks in all walks of life.