Cross-border e-commerce management: goals and strategies from single store to multi-store

In the field of cross-border e-commerce, many companies not only operate multiple stores, but also expand their business on different platforms. In order to ensure that these stores can operate efficiently, companies must implement effective management measures. Cross-border e-commerce management covers many aspects such as merchandise, procurement, orders, inventory, distribution, logistics, after-sales and financial management.

Goals and work content of single store management

The core of single store management is to achieve fast order processing, efficient delivery and flexible delivery mode. In addition, it is necessary to accurately collect real-time inventory data and arrange replenishment in a timely manner to avoid product shortages; to establish a complete return and exchange process to improve the efficiency of returns and exchanges, thereby improving the store’s praise rate. In terms of finance, reconciliation is required to be quick and accurate to ensure that the accounts are clear and traceable.

Goals and work content of multi-store management

When it comes to multi-store management, the goals are more complex, including but not limited to efficiently processing orders, matching appropriate logistics solutions, and improving delivery efficiency; establishing an early warning mechanism to prevent overselling by updating inventory data in real time phenomenon occurs; unify the return and exchange process of multiple stores to improve customer satisfaction; and achieve clear records and quick reconciliation of multiple store accounts. The most important thing is to accurately calculate profits and understand the company’s profit and loss status through the analysis of daily operating data of each store.

Goal management of cross-border e-commerce

For small and medium-sized enterprises, establishing reasonable business goals is crucial. Typically, managers will set performance growth goals for the operations team based on key indicators such as order volume, sales, and profit margins. However, these goals are often difficult to implement effectively due to possible conceptual differences between managers and operators.

For large enterprises, goals are usually decomposed based on the company’s overall performance goals and implemented for each store and individual. Despite this, there may still be problems such as operators being unwilling to devote themselves to work due to low commission ratios, or deliberately controlling current performance levels in order not to increase the number of tasks in future assessment cycles.

In order to avoid the above problems, SMART principles should be followed when setting goals: goals must be specific, quantifiable, achievable, related to the overall goal, and time-limited. In addition, front-line managers should also use effective data tools to monitor the daily sales of stores, such as using the weekly weight index model commonly used in the retail industry, so as to make target management more effective.

Application of cross-border e-commerce management tools

With the expansion of business scale, it is no longer able to meet management needs solely relying on manpower. At this time, the introduction of ERP management software becomes particularly important. This type of software can not only help merchants achieve functions such as synchronous push of orders and real-time updates of product inventory, but also improve the efficiency of warehousing management. For qualified enterprises, building a self-built management platform is also a feasible option.

To sum up, whether it is a cross-border e-commerce enterprise under a single store or multi-store operation model, if it wants to achieve sustainable development, it cannot do without the support of scientific and reasonable goal setting and efficient management methods.