Dunhuang.com: Opening a new chapter in cross-border e-commerce
Established in 2004, Dunhuang.com is China’s first cross-border e-commerce B2B platform that enables online transactions, mainly targeting small and medium-sized foreign trade wholesale businesses. The platform has pioneered a “pay-for-success” online transaction commission model, which waives seller registration fees and only charges corresponding handling fees after successful transactions between buyers and sellers. Dunhuang.com not only upgraded the traditional foreign trade e-commerce information platform to a real online trading platform, but also realized the platform integration of logistics, capital flow and information flow.
DHgate currently has more than 1.2 million domestic suppliers online, providing 25 million products and serving 5.5 million buyers in 224 countries and regions around the world. At the same time, according to data from the PayPal trading platform, Dunhuang.com’s transaction volume reached 10 billion yuan in 2011, becoming the e-commerce website ranking first in Asia-Pacific and sixth in the world in terms of online foreign trade transaction volume. Dunhuang.com is one of the third-party e-commerce platforms for China’s foreign trade recommended by the Ministry of Commerce. It is also a demonstration and promotion unit of the e-commerce organization management certification center of the Ministry of Industry and Information Technology.
Dunhuang.com’s core business is B2B small wholesale, mainly serving domestic small and medium-sized suppliers and foreign small and medium-sized buyers. Domestic small and medium-sized suppliers are integrated through the DHgate platform to form a “long tail market” to jointly resist risks. At the same time, Dunhuang.com has established stable cooperative relationships with foreign small and medium-sized buyers by improving service quality and providing cheap and safe supply of goods, allowing them to profit from it.
In order to further simplify the foreign trade process, Dunhuang.com has launched an “online delivery” logistics service to provide foreign trade merchants with convenient express delivery services through online application and offline delivery. At present, DHLink, DHgate’s comprehensive logistics platform, has signed contracts with the world’s four major logistics companies, covering more than 190 countries and regions, and has obvious advantages in logistics channels, prices, etc.
In addition, Dunhuang.com also launched value-added financial services earlier, providing merchants with online financing services without physical mortgage or third-party guarantees based on data from its own trading platform. This move not only solves the communication problems and time difference problems in cross-border e-commerce transactions, but also opens up the entire shopping process of order transactions.
DHgate adopts the EDM marketing model to expand overseas markets with low cost and high efficiency. The self-built EDMSYS platform provides overseas users with high-quality product information subscription services, helping users understand the latest market supply conditions at the first time.
To sum up, DHgate.com, as a pioneer in China’s cross-border e-commerce field, is continuing to help Chinese small and medium-sized enterprises enter the global market, continuously simplifying international trade processes and improving transaction efficiency.