A summary of Google advanced search grammar skills suitable for foreign trade business

In foreign trade business, using Google search tools can help us obtain target customer information more quickly and accurately and improve work efficiency. This article will integrate and introduce several commonly used Google search syntaxes to facilitate foreign trade practitioners to make better use of these tools.

1. Anchor syntax: locate web pages of interest for specific keywords

In the process of foreign trade promotion, it is very important to understand which web pages pay special attention to a specific keyword. By using the inanchor or allinanchor syntax, we can discover sites that link to other pages using specific anchor text. This method is not only suitable for finding potential customers, but also helps us find relevant pages of competitors or suppliers.

2. Bphonebook syntax: Find business contact information

For foreign trade professionals who need to communicate frequently with overseas companies, it is undoubtedly very useful to be able to quickly find the contact information of the other party. The bphonebook syntax can be used to search for a business’s phone or fax number, which is useful for verifying the existence of a business and obtaining preliminary contact information. In addition, there is a phonebook syntax available specifically for the US.

3. Insubject syntax: exploring forum blog resources

If you want to leave a footprint on forums or blogs in related industries, the insubject syntax will be a good helper. By entering a search command such as "insubject:foreign trade learning", you can find many pages discussing the topic of “foreign trade learning”. This is helpful for building external links and increasing brand awareness.

4. Link Grammar: Analyzing Competitors’ Link Strategies

The

link syntax can help us find all pages pointing to a specific URL. While this doesn’t necessarily cover all links, it’s still a powerful tool, especially when researching your competitors’ link building strategies. You can select the URLs of top companies in the industry as query objects to discover more valuable cooperation opportunities.

5. “-” syntax (minus sign syntax): exclude irrelevant results

When we want to remove certain elements from the search results, we can use the - notation. For example, when looking for foreign buyers, you may not want to see the information of domestic manufacturers. In this case, you can use the form of “product name-factorymanufacturer” to filter.

6. “OR” syntax: expand search scope

Use the uppercase “OR” character to include multiple options in a query. For example, “A OR B” will return pages that contain A or B, or both. This method is more flexible and wider than simply using spaces to connect two words.

7. Inurl/Allinurl syntax: Exactly match the keywords in the URL

inurl and allinurl come in handy when you need to accurately find URLs containing specific words. The former will look for specified words in the URL, while the latter requires all given words to appear in the URL. This syntax helps improve the relevance of search results and saves time sifting through them.

8. Intitle/Allintitle syntax: lock the keywords in the page title [[2]

These two syntaxes are similar to inurl, but they target the <title> portion of the page. Since many companies will add main business or product information when setting the website title, using intitle or allintitle can help us quickly locate highly relevant websites. However, it should be noted that this method may bring back some information about domestic manufacturers, but it is also useful for understanding market dynamics.