WhatsApp marketing strategy and application case analysis
1. WhatsApp marketing strategy
Personalization
When formulating a WhatsApp marketing strategy, foreign trade sellers should focus on personalization. Some sellers believe that the key to winning buyers is to offer the biggest discounts, but in fact, according to statistics, 64% of consumers want brands to connect with them, and 76% of consumers prefer to buy from brands that they feel a sense of connection with. Purchase items. As a result, sellers can build closer relationships with buyers by asking for product feedback, following up after purchases, and offering exclusive perks.
Message sending: low frequency, high relevance
Too frequent messages may offend consumers, so it is recommended that sellers contact buyers only once or twice a month via WhatsApp, and ensure that each contact is highly relevant and targeted, so as to not only win Buyer trust also increases the effectiveness of the message.
Integrate offline activities
Sellers should take advantage of multiple touchpoints in the buyer’s journey, both online and offline, to increase brand exposure and value. By combining offline activities, sellers can continue to provide value-added services after buyers interact with the brand through WhatsApp.
2. WhatsApp Marketing Function
Build a private domain traffic pool
Use potential customer information obtained through third-party platforms, social media advertising and other channels to divert them to WhatsApp to form a stable private domain traffic pool. This helps businesses better manage and maintain customer relationships.
Traffic
In addition to being a communication tool, WhatsApp also allows users to post status updates that are valid for 24 hours, similar to Instagram and Facebook Stories. In this way, businesses can effectively attract customers’ attention to their products and services and guide them to take action.
Customer life cycle operations
WhatsApp has an extremely high engagement rate, with more than 95% of mobile messages being opened and read. This efficient form of communication provides businesses with the opportunity to build long-term connections with their customers, helping to increase customer loyalty.
New business development
WhatsApp chat is an easy and effective way for visitors on your website to get in touch. In this way, companies can more easily connect with potential customers and create conditions for expanding their business.
Marketing Automation
Large enterprises can realize marketing automation by integrating WhatsApp API, such as automatically updating order status, sending promotional information, etc. Additionally, chatbots can be developed to provide 24/7 customer service.
3. WhatsApp marketing application cases
Hellman’s WhatsCook campaign
Mayonnaise brand Hellman’s has launched a WhatsApp marketing campaign called “WhatsCook” in Brazil. The campaign asks participants to upload photos of items in their refrigerators, and Hellman’s professional chefs will provide cooking suggestions based on those ingredients. This event not only provided consumers with a personalized service experience, but also proved the value of WhatsApp as an ideal platform to solve consumers’ specific needs.
4. Summary
To sum up, WhatsApp has become an indispensable part of cross-border e-commerce private domain traffic operations. By implementing effective marketing strategies, companies can not only enhance their brand image, but also enhance customer stickiness and ultimately achieve sales growth. With the development of technology, WhatsApp will be more widely used in the marketing field in the future.