Detailed explanation of the intellectual property rules of Dunhuang.com and AliExpress

With the rapid development of the cross-border e-commerce industry, intellectual property issues have become increasingly prominent and have become an important factor affecting the reputation and interests of sellers. This article aims to help sellers better understand and comply with relevant laws and regulations by interpreting the intellectual property rules of the two major platforms Dunhuang.com and AliExpress, and avoid unnecessary economic losses caused by unintentional infringement.

Dunhuang Net Intellectual Property Rules

1. Violation Type

DHgate.com clearly lists four major intellectual property infringement behaviors:

• Trademark infringement: Using unauthorized brand names, logos, etc. in product or display pages infringes upon trademark rights;
• Patent infringement: Including infringement of design patents, utility model patents and invention patents;
• Copyright infringement: Involving infringement of brand styles, official pictures, model portrait rights, etc.;
• Other infringements: Such as using brand words that have nothing to do with the product to gain more exposure, covering or smearing the product and other misleading operations.

2. Solution

DHgate.com will conduct spot checks on products that have passed the review from time to time and accept feedback from intellectual property owners, national agencies and international organizations. Once infringement is confirmed, corresponding measures will be taken immediately.

AliExpress Intellectual Property Rules

1. Supervision mechanism

AliExpress emphasized its responsibility in supervising the authenticity of goods and stipulated detailed violation handling procedures and penalty standards:

• Product spot checks: Regularly check online products (including products that have been removed from the shelves), and any infringements found will be dealt with promptly;
• Penalty Measures: Different levels of penalties are set for different types of infringements, including but not limited to return or deletion of product information, restrictions on the release of new products, temporary account freezing or permanent account closure, etc.;
• Special treatment: For serious infringements, the platform has the right to unilaterally terminate the agreement with the user and take necessary measures to protect the rights and interests of consumers.

2. Response mechanism

For complaints received from right holders, AliExpress requires sellers to respond within the specified time. Otherwise, it will be deemed that the infringement fact has been established and corresponding penalties will be imposed according to the specific circumstances.

Summary

Both Dunhuang.com and AliExpress are constantly strengthening their efforts to protect intellectual property rights and strive to provide users with a fair competition, legal and compliant trading environment. As a seller, you should fully realize the importance of intellectual property rights, strictly abide by platform rules, and avoid any form of infringement, so as to maintain the overall image and interests of yourself and the platform.

It can be seen from the above analysis that major e-commerce platforms are using a series of strict regulatory measures and technical means to crack down on infringements, which is of great significance to promoting the healthy development of the entire industry. We hope that sellers can learn from this, operate legally, and jointly create a good market atmosphere.