How to effectively use Jungle Scout for cross-border e-commerce product selection
Jungle Scout, as a product development tool specially designed for Amazon sellers, is favored by more than 90,000 Amazon sellers around the world because of its powerful functions. This article will introduce in detail how to use Jungle Scout to conduct effective cross-border e-commerce product selection.
Product Database
Find popular products
Through Jungle Scout’s product selection database, sellers can filter based on preset filter combinations such as category, estimated sales, sales ranking, and income to quickly locate products with high potential and high profits.
Customized filtering strategy
In the product selection database, sellers can research products based on 16 dimensions of data such as sales volume, competitiveness, and ratings, and then formulate filtering conditions based on their own strategies. For example, cross-border e-commerce sellers can select products that are in high demand but are not well marketed by other sellers, and filter out potentially high-quality products by adding conditions such as a minimum sales volume of 250 pieces per month and an LQS score of less than 6.
Calculate FBA fees
Jungle Scout’s built-in FBA profit calculator allows users to evaluate Amazon logistics service fees and platform fees, helping to quickly calculate product profits, which is crucial for making reasonable investment decisions.
Keyword Scout (Keyword Scout)
Keyword ranking monitoring
Using Jungle Scout’s keyword searcher, sellers can easily obtain the original word lists and save them to “My Keyword List”. Then they only need to enter a product ASIN to monitor the keywords of the product. Ranking under natural traffic.
Check competing product keyword data
By in-depth analysis of competitors’ keyword data, including monitoring the ad rankings, search volume trends and relevance rankings of their keywords, you can help your products and listings stand out from the competition.
View historical search trends of keywords
In the keyword search engine, sellers can also view the historical search volume trends of a certain keyword in the past two years, which is very useful for optimizing PPC advertising settings and product details pages.
Quickly search related keywords
After entering a keyword, the system will display a large number of related keywords and their monthly search volume on Amazon, the recommended number of new product launch promotions, and the recommended bids for PPC promotion and other information.
Product Tracker
Monitor key indicators
Product Tracker can be used to track key data of competing products, such as category rankings, sales and price changes, etc., to help sellers better understand market dynamics.
Track the sales of competing products
Daily updated Product Tracker data allows sellers to keep track of the performance of competing products and make more informed product selection decisions.
Practical steps
Open web page
First log in to the Jungle Scout web version, and then select “Multi-dimensional Product Selection”.
Select a site
Choose the appropriate Amazon site based on your target market.
Add filter conditions
Further refine the filtering conditions based on the categories you are interested in, price and other factors.
View Listing status
Check the details and listing quality of selected products on the Amazon platform.
Analyze market segments
Analyze the specific situation of its corresponding market segments by searching for product keywords.
Find sources
Find suppliers of similar products on platforms such as 1688.
Develop products
Finally, decide whether to develop new products based on information such as the platform’s best-selling styles, material functions, and procurement costs.
In short, by rationally using the various functions of Jungle Scout and combining them with their own product selection strategies, cross-border e-commerce sellers can more effectively develop products that meet the company’s positioning.