How to choose a cross-border e-commerce online shopping website: an in-depth analysis of Kickstarter and Etsy

In today’s digital economy, online shopping has become an integral part of consumers’ daily lives. In addition to traditional large-scale e-commerce platforms, many niche e-commerce websites have limited visibility, but they also provide valuable product selection reference information for novice sellers. By carefully browsing and analyzing these platforms, sellers can make product choices more effectively.

1. Kickstarter Platform

Kickstarter is a crowdfunding platform focused on creative product development, designed to support and inspire innovative, creative projects. The site allows users to raise small amounts of money from the public online, making it easier for creative people to realize their dreams. Kickstarter’s project categories cover a wide range of fields, including film, music, art, photography, theater, design, technology, and food. Users can not only view the popularity of projects and the amount of funds raised, but also see recommendations from industry “experts” to help them filter out creative products with development potential.

2. Etsy Platform

Etsy is an e-commerce platform oriented towards the sale and purchase of handicraft finished products, bringing together a large number of influential designers of handmade art. On Etsy, anyone can open their own shop and sell finished products, similar to eBay and Taobao. Products on Etsy range from clothing, jewelry, toys, photography, homewares, and more. These products all share the same characteristics: originality, handcrafting, and personalization, making Etsy a gathering place for creative craft enthusiasts and designers.

By comparing Kickstarter and Etsy, novice sellers can get inspiration in the product selection process and discover more products with market potential.