Cross-border e-commerce product selection strategy: Use social sharing websites to discover popular products
In the Internet age, consumers are more inclined to obtain information through pictures or videos, which makes some successful social sharing websites an important channel for product selection. The following is an overview of several major social sharing websites, where sellers can obtain first-hand information on the market and how to use these resources to select products.
1. Pinterest: A paradise for housewives
Pinterest is a picture-based product display platform that displays content in the form of a waterfall flow. New pictures are automatically loaded without the need for users to turn pages. This design allows users to constantly discover new and popular products. Users can look for inspiration and trends on the platform, which provides a good basis for product selection.
2. Polyvore: fashion DIY sharing platform
Polyvore allows users to create fashion collages. Users can search and browse pictures of a variety of clothing and accessories, and can also match and splice their favorite items. The interactive and creative nature of the site makes it an important resource for fashion lovers, especially when it comes to product selection.
3. Fancy: a store, magazine and wish list all in one
Fancy is positioned as a comprehensive website where users can discover a variety of gift information and share their findings with friends. This sharing mechanism not only helps users find interesting products, but also provides sellers with a reference to determine market demand and popular product types.
4. Wanelo: Global Shopping Community
Wanelo is a platform similar to Pinterest, known as the “Moushroom Street” in the United States. The website adopts a similar approach when displaying products and stores, and has developed into a global shopping community where users can browse, collect and share items they are interested in, which provides valuable reference for sellers to explore potential markets.
Through the above social sharing websites, sellers can obtain rich product information and market trends, helping them make more accurate product selection decisions in the field of cross-border e-commerce.