How to use Unicorn Smasher for effective holiday product selection strategy

When conducting cross-border e-commerce, especially during the holidays, a reasonable product selection strategy is crucial. This article will introduce in detail how to use the Unicorn Smasher tool to conduct Halloween product selection analysis. The steps are simple and easy to understand, aiming to help sellers better grasp market opportunities.

1. Determine keywords

The first step in product selection is to identify suitable keywords. On the Amazon search page, typing “Halloween” directly will display related products and needs. For example, if the search term “halloween decorations clearance” appears frequently, the corresponding product may be a potentially popular category in the Halloween market.

2. Use Unicorn Smasher to analyze market opportunities

After opening the Unicorn Smasher tool, sellers can evaluate market potential through the following steps:

1. Data analysis: In the Unicorn Smasher interface, you can see various market data related to “halloween decorations”, such as average monthly sales and sales, as well as the average number of reviews and star ratings . If the sales figures are good, it means there is considerable demand in the market.

2. Sales of hot search terms: Sellers need to pay close attention to the overall sales of the selected keywords. Taking “halloween decorations” as an example, this keyword shows good market performance, indicating that there are good sales opportunities.

3. Classification analysis and specific product selection

After having a preliminary understanding of the market performance of hot search terms, it is particularly important to further analyze the subdivided product types. Finally, sellers can choose the appropriate product under the “Toy & Games” category. For example, a decorative sign product shows good sales prospects and has accumulated rich market data since it was put on the shelves in 2015.

4. Finding sources of supply

After identifying a specific product, the next step is to find a suitable source. Through the link on the Unicorn Smasher tool page, you can jump to the Alibaba International Station to search and compare products of the same type. This ensures that the selected products are competitive in terms of price and quality.

5. Data export and save analysis results

Unicorn Smasher also provides an export function. Sellers can save analyzed data as .csv files or share images to facilitate subsequent tracking and decision-making. This data management method ensures the efficiency and systematization of the product selection process.

Through the above steps, sellers can more accurately grasp market opportunities when using Unicorn Smasher to select holiday products, formulate corresponding strategies, and improve sales efficiency.