How cross-border e-commerce companies use Twitter for effective marketing

Register a Twitter account

Using Twitter as a carrier for marketing, information with various pictures and text can easily arouse interest and resonance among customers. Coupled with the fresh creativity of marketers, the effectiveness of Twitter marketing is increasingly favored by various users such as enterprises. welcome. To use Twitter for promotion and marketing, first we need to register a Twitter account. Registering an account is very simple, just enter the user name, email address, set password and login username.

Grow followers quickly

Accounts for marketing purposes need enough followers, so the next step is how to attract more high-quality followers in the shortest time. The so-called high-quality followers refer to potential customers related to the company’s marketing content. In order to avoid introducing a large number of irrelevant followers, be sure to be cautious about using tempting attention activities such as sending gifts or drawing draws.

Use tools to improve efficiency

Twitter marketing management tool TweetAdder can help users find suitable followers. In the Tweet search interface of this software, just enter the search keywords, region, language, etc. to search for eligible accounts on Twitter.

Use celebrities to gain attention

Twitter marketing can also take advantage of the celebrity effect. You can follow celebrities such as Obama and Lady Gaga. When a celebrity posts a post on their Twitter account, they should reply as soon as possible. Many people will reply later. If you are at the front, many people will click to see you.

Use relevant events for marketing

Hot events are of particular concern to netizens. Once they appear, everyone will search for relevant information through Twitter. Therefore, if you can seize hot events as soon as possible and link or associate them with corporate products and brands, it will be a good Twitter marketing opportunity to gain attention and increase fans.

Use third-party software to manage Twitter accounts

In order to improve the efficiency of Twitter account management and marketing, third-party software can be used for management and operation. Many people use Twitter, but most don’t go to its specific website to use the service, but rather through the hundreds of apps on the Twitter platform.

Choose the right Twitter marketing software

Don’t automatically follow users and then filter them. What you end up with is not precise users, but looking for hyper-relevant Twitter users. We can target Twitter users who promote our business to gain users and readers.

Identify Twitter users

Fundamentally use Twitter as a relationship-building tool to ultimately gain revenue from a core group of influencers who are relevant to your product. In addition to building network relationships with end users, bloggers, webmasters, publishers, journalists, business owners, and those who share your product niche and own a website, you can also focus on building relationships with opinion leaders in related fields. Network relationships.

Features of Twitter

The biggest feature of Twitter that is known to the public is the 140 character limit. Twitter uses wireless networks, wired networks, and communication technologies for instant messaging and is a typical application of microblogs. Twitter’s philosophy is to “allow everyone to express and share ideas and information at any time, unblocked and unlimited.” Twitter is a mobile-oriented platform, with 88% of users logging into Twitter via mobile devices.

Efficient interaction

Twitter uses a back-to-face interaction method, just like we are performing on the street. Everyone passing by can stop and watch. It doesn’t matter whether they know each other or are related to each other. They can only choose our performance. Leave a comment to appreciate (retweet), you can choose to give us coins (follow), or you can just pass by (like).

Twitter marketing application examples

Alibaba International Station uses videos from the Twitter platform to improve performance. Alibaba International Station initially used picture advertising to attract the BDM target audience, but gradually realized that video advertising would be more effective. Therefore, Alibaba created a unique #superseptember2020 video to kick off its September Shopping Festival promotion. This 15-second short video introduces popular products and price points on Alibaba’s international site and encourages users to install the app.

The above content is integrated from the six reference articles provided.