Architectural design of cross-border e-commerce product details page: product-based display strategy and image application
In the modern cross-border e-commerce environment, the way details pages are constructed is crucial. Through precise content organization and display, e-commerce companies can effectively attract consumers and increase purchase conversion rates. This article will discuss the product-based architecture and the application of pictures in e-commerce detail pages to help e-commerce sellers improve the display effect.
Commodity-oriented architecture design
1. Preparatory work
E-commerce copywriters need to fully understand the materials, functions, types, and usage instructions of the product in order to provide consumers with accurate and detailed information. This not only makes the content of the product details page attractive, but also leaves a good impression in the minds of consumers.
2. Design display page
Product display is the core of the details page. Copywriters should design pages with caution, capture consumer preferences, and creatively organize display content. Improving visual appeal through proper typography and information structure is the key to success.
3. Ensure the product is in good condition
When introducing products, e-commerce copywriters must carefully describe the products comprehensively. Including internal quality, external packaging and ancillary design, these need to be presented in detail to avoid consumers having doubts about the quality of the product.
4. Emphasize product features
The advantage of an online store lies in its wide range of display, so it should highlight the unique features of the product and show its competitive advantage among similar products. For example, the emphasis on distinctive design, personalized functions or structures can effectively stimulate consumers’ desire to purchase.
5. Pay attention to the wording of copywriting
The copywriting should be reasonably laid out according to the needs and understanding of consumers, and the features of the product should be introduced from shallow to deep. Good copywriting needs to use vivid and easy-to-understand language and avoid using overly technical terms to avoid offending consumers.
Picture-based architectural design
Mainly pictures
Clear pictures are an important means of showing product features. Reasonable selection and display of images can enhance the attractiveness of the details page.
1. Focus image
The focus image should be designed in the most conspicuous position on the page to attract consumers’ attention through prominent visual effects and promote the desire to click to view the product.
2. Overall and detailed product pictures
The overall picture shows the whole picture of the product, which needs to be shown from different angles and different colors. The detailed pictures focus on the local features of the product, such as style, workmanship and materials, so that consumers can perceive the true quality of the product.
3. Scene graph
By taking real photos or building scenes, scene pictures can render the usage scenarios of products and make consumers feel familiar. This is particularly effective in apparel, footwear and lifestyle products.
4. Consumer experience map
Consumer experience maps can show users’ feedback after using the product, becoming an effective proof of value and providing a practical reference for potential customers.
Through the above discussion of the structural design of product details pages, it can be seen that the cross-border e-commerce field needs to flexibly use a combination of text and pictures to accurately convey product information and attract target consumers, thereby improving the effectiveness of purchase decisions. Conversion rate.