A comprehensive guide for merchants to prepare for the online Canton Fair
As the online Canton Fair approaches, merchants are intensively making preparations to stand out in this event and attract more potential customers. This article will combine the characteristics of the Canton Fair and the precautions for preparation to help merchants prepare better.
Detailed explanation of preparation steps
Product preparation
Merchant first needs to complete the work of taking photos and cutting out pictures of the products, and prepare at least 10 high-quality pictures of the products. Subsequently, product information should be described in detail and attractive product images should be designed. In addition, you need to produce at least 3 product videos with subtitles, each video is about 30 seconds long. These visual materials help enhance product appeal.
Display design
To make the product more attractive, the product title should be carefully designed. When uploading product pictures, it is recommended to create two product VRs for large products to show the strength of the factory. Small products do not need to be made in VR. In addition, it is necessary to record 2-3 hours of live product video and ensure that it can be played continuously within 12 hours.
Technical Support
In order to facilitate communication with overseas customers, Tencent launched the Translator APP applet to help solve most chat and email translation problems. At the same time, choosing a suitable live broadcast platform and equipped with good live broadcast equipment are also essential.
Marketing Strategy
Merchants need to start publicity at least one month in advance and use various forms such as text messages, posters, emails, etc. to notify old customers to participate in the online Canton Fair. For new customers, ads can be placed through Google, Facebook, YouTube and other channels to increase brand exposure.
Features of the Canton Fair
The Canton Fair not only has an online display and docking platform, but also has a special cross-border e-commerce area. In addition, the Canton Fair provides live broadcast marketing services, allowing exhibitors to set up exclusive live broadcast rooms.
Notes
Merchants should pay attention to the following points in the preparation process: promptly notify customers of relevant information, such as exhibition hall location, contact information, exhibition time, etc.; use business card scanning software in smartphones to conveniently store customer information; display it in a conspicuous place in the booth Display company products and contact information to facilitate customers to understand and share.
To sum up, merchants are actively preparing for the online Canton Fair and attracting customers through a series of product displays, live broadcasts and recordings. At the same time, attention should also be paid to the use of new technologies, such as business card scanning software, to strengthen contact with customers. I hope this article can provide effective guidance to all merchants and help them achieve good results at the upcoming Canton Fair.