Introduction to Iran’s exhibition market and typical exhibitions
As a country with a population of 80 million, Iran has an urbanization rate of over 65% and a young population of 60%, which gives Iran huge economic vitality and consumption potential. Iran is not only rich in mineral resources, such as oil, natural gas, iron, copper, coal, zinc, chromium, manganese, antimony, lead, boron, barite, marble, etc., it has also developed the largest and most complete industrial system in the Middle East. Despite being affected by long-term U.S. economic sanctions, Iran has still maintained the continuity and diversity of its industrial development, especially in terms of railways, highways, and infrastructure construction, and has close cooperative relations with China.
IRAN BEAUTY & CL.EAN
Iran Beauty Cleaning Exhibition has been successfully held for 26 times and is organized by SAMEE PAADNOVIN CO. The exhibition attracts about 400 exhibitors every year, including many pavilions from Italy COSMOPROF and China. The exhibition area is close to 50,000 square meters, and the number of visitors exceeds 60,000.
IRAN OIL SHOW
The Iran Petroleum Exhibition, hosted by the Ministry of Petroleum of Iran, attracted more than 500 companies from different countries to participate in the exhibition even though the United States imposed sanctions on the Iranian oil industry. The exhibition area of this exhibition reached 80,000 square meters.
IRAN AGROFOOD
The Iran Food and Agriculture Exhibition is one of the exhibitions jointly organized by German companies and local Iranian enterprises. A total of 711 companies from 35 countries participated in the last exhibition, with more than 40,000 visitors, including more than 100 Chinese exhibitors.
Iran Textile Industry Exhibition (IRANTEX)
The Iran Textile Industry Exhibition, also managed by SAMEE PAAD NOVIN CO., has been held for the 25th time. The German Machinery Manufacturing Association (VDMA), the Italian Textile Machinery Association (ACIMIT) and the Swiss Machinery Association (SWISSMEN) organize more than 50 European companies to participate in the exhibition every year. China is the largest foreign pavilion at the exhibition, with more than 100 exhibitors. Every year, Chinese textile and textile machinery companies export more than 5 billion yuan to Iran.
Overview of Tehran’s international exhibition industry
Tehran is the capital of Iran, and most industry exhibitions are held at the Tehran International Permanent Fair Ground. The center has more than 120,000 square meters of indoor exhibition space and more than 50,000 square meters of outdoor display areas, in addition to 3 large parking lots and related supporting facilities. In contrast, MUSALLA Exhibition Hall (MUSALLA) usually does not host large-scale events due to its small size.
It can be seen from the above information that despite facing external challenges, Iran still attracts companies from all over the world to participate in exhibitions and exchanges through its unique market advantages. These exhibitions not only promote international trade cooperation, but also bring considerable economic benefits to Iran.