How Canton Fair exhibitors invite customers through details and improve invitation efficiency

As an international trade platform, the Canton Fair attracts exhibitors from around the world. In order to better invite customers to participate in the exhibition, exhibitors must not only carefully prepare product samples on the booth, but also pay attention to some detailed invitation strategies.

Additional exhibition route

Considering the transportation problems that customers may face, exhibitors can provide detailed transportation guidance in the invitation letter, such as recommending customers to park their vehicles at nearby hotels and choose public transportation to go to the exhibition hall. In addition, providing subway route maps also helps customers plan their journeys better.

Arrange the invitation time reasonably

In order to avoid time conflicts among agents in the same region, exhibitors must arrange invitation times reasonably to ensure that each customer can visit the exhibition in a more comfortable and focused environment.

Attached is the floor plan of the exhibition hall

To help customers find the exhibitor’s booth more easily, a floor plan of the exhibition hall can be attached to the invitation letter.

Provide weather forecast

Considering that foreign customers may not be familiar with local weather conditions, exhibitors can inform future weather forecasts in the invitation letter and provide relevant travel suggestions, such as clothing suggestions and sun protection measures.

Distribution of exhibition equipment

Each booth will be equipped with basic facilities and services, such as lighting equipment, tables and chairs, wireless Internet, etc. Knowing this information can help exhibitors better prepare for their reception.

Choose a suitable exhibition hall location

At the Canton Fair, exhibitors should choose slower-paced locations to invite customers, such as dining areas, lounges and other surrounding areas. This increases opportunities for communication with potential customers.

Use appropriate communication methods

Exhibitors should not talk directly about products or services, but should start with small talk and gradually lead the topic. In addition, a confident, cheerful smile can also help establish a good first impression.

Do good things without expecting anything in return

Proactively help customers solve various problems, such as accessing the Internet, applying for certificates, etc., which can quickly establish a trusting relationship between both parties.

Adjust strategies based on customer type

According to the different needs of customers, exhibitors should flexibly adjust the dialogue content, such as asking customers about the type of goods they need or providing navigation services.

Material and psychological preparation

Exhibitors need to prepare all necessary items, such as paper, pens, promotional materials, etc., and be mentally prepared to face multiple rejections.

Multi-exhibition hall running

Don’t be limited to one exhibition hall. Visit more exhibition halls to reach more potential customers.

Customer information management

After the exhibition, the collected information should be sorted and classified, and corresponding follow-up strategies should be formulated according to different types of customers.

Through the above-mentioned detailed processing and strategy implementation, Canton Fair exhibitors can not only effectively invite customers, but also establish mutual trust and cooperative relationships.