How to improve the order acquisition efficiency of Canton Fair exhibitors?

The goal of exhibitors during the Canton Fair is to obtain orders, but achieving this goal is not easy. In order to improve order acquisition efficiency, exhibitors can adopt a number of strategies, focusing on customer identification, effective communication and customer classification management.

1. Identify potential customers

At the Canton Fair, the quality of customers varies, and exhibitors should identify potential customers through the following methods:

1. Observe customer behavior:

   • If customers browse the product quickly, it means they are not interested; on the contrary, if they stay in front of a product for a long time, the customer may have purchase intention. If customers are interested in exploring products, exhibitors should approach them promptly and communicate.

2. Proactively ask customers about their needs:

   • During the communication process, exhibitors should take the initiative to ask questions to understand the specific needs and points of interest of customers, rather than passively waiting for customers to ask questions. This can tap customers’ potential needs in a timely manner and increase the probability of closing a deal.

3. Use business card information:

   • After receiving the business card, quickly summarize and analyze customer information, including company, country, etc., in order to prepare for subsequent communication. You can also use tools to improve efficiency and quickly obtain company-related information.

2. Effective communication skills

When interacting with customers, the effectiveness of your communication style is critical:

1. Create a relaxing atmosphere:

   • Exhibitors should reduce the urgency to sell products when talking and have a relaxed chat first. You can try dressing yourself up in the role of a buyer to increase customer intimacy.

2. Show confidence and smile:

   • Infect others with your smile and cheerful attitude. At the beginning of the communication, establish eye contact with the customer to appear sincere and positive.

3. Follow customer feedback:

   • Pay attention to the customer’s expressions and reactions, decide whether to continue the conversation based on the customer’s level of interest, and avoid wasting time on uninterested customers.

3. Classified customer management

A large amount of customer data needs to be collected during the exhibition, and classified management is crucial:

1. Customer Rating:

   • Exhibitors can divide customers into four levels based on their interests and communication: first-level customers (order details confirmed), second-level customers (obvious willingness to place orders), and third-level customers (general potential customers) , Level 4 customers (have a preliminary understanding of the product).

2. Using a CRM system:

   • After the exhibition, the customer information collected should be organized and classified in a timely manner. Key customers, ordinary customers and non-potential users are input separately, and the CRM system is used for refined management to ensure efficient follow-up work.

3. Summary and optimization:

   • During normal business hours, the customers contacted should be recorded and reviewed at the end of each day to ensure proper follow-up operations and further improve order acquisition efficiency.

To sum up, by identifying potential customers, optimizing communication methods and effective customer classification management, exhibitors can significantly improve the efficiency of order acquisition during the Canton Fair. The above methods provide exhibitors with practical strategies and guidance in the fierce market competition.