Cross-border e-commerce product video shooting skills and precautions

In the field of cross-border e-commerce, the quality of video content directly affects the transaction rate of products. Therefore, it is crucial to master certain video shooting skills. This article will provide you with a series of effective product video shooting tips to help improve the quality of your e-commerce videos.

1. Reasonable composition

When shooting product videos, composition skills can significantly enhance the beauty of the picture. Commonly used composition methods include:

• Thirds composition method: Also known as the tic-tac-toe composition method, the picture is divided into three parts horizontally and vertically, and the intersection is the center of the division. Each sub-center can place the main product, which is suitable for various forms of product display.

• Diagonal composition method: Arrange the main product on the diagonal of the screen. This method can produce a good depth effect and attract the audience’s attention through lines.

• Symmetrical composition method: Place the main product in the center of the picture to form a symmetrical relationship and give the audience a stable and formal visual experience.

2. Shooting angle

Different shooting angles can show different features of the product and enhance the diversity of the video:

• Flat shot: The camera is at the same level as the product being photographed, so that the front, sides and oblique sides of the product can be fully displayed. Suitable for shooting small products or snacks, it helps to highlight the three-dimensional effect of the product.

• Overhead shot: The camera shoots from above the product, which can show the top surface of the product and enhance the viewing experience.

• Upward shot: Contrary to the overhead shot, the camera shoots from bottom to top, which is suitable for displaying tall products such as chandeliers.

• Macro: Emphasize the fine details of small objects through close-range high-magnification shooting, suitable for shooting accessories and other small commodities.

3. Scene selection

Choosing the right scene is especially important for shooting the main image video. Through scenes related to product characteristics, consumers can deepen their impression of the product. For example, sneakers can be photographed in a running or skateboarding scene to increase the sense of immersion and thereby increase product conversion rate.

By mastering the above shooting techniques, you can significantly improve the quality of your product videos and stand out in the highly competitive cross-border e-commerce market.