Two core strategies to maximize orders at the Canton Fair

At the Canton Fair, the surge in orders is no accident. There is a series of effective strategies behind it. This article will comprehensively introduce the two core strategies for the Canton Fair’s order boom to help exhibitors better seize opportunities.

1. Understand the pain points and needs of customers

Accurately locate customer needs

New exhibitors often think that they can attract customers simply by distributing a large amount of promotional materials. However, the right approach is to develop the sales staff’s ability to communicate with strangers before the exhibition. After each communication, summarize the key points of the communication in a timely manner so that the sales staff can clearly understand their responsibilities. In addition, you should also pay attention to taking photos with customers so that they can quickly recall their memories during follow-up visits.

In order to win the trust of customers, salespeople should learn to ask professional questions and guide customers into negotiations. It is best to include industry veterans in the exhibition team to respond to various questions raised by professional buyers. When negotiating with clients, record the other party’s needs and concerns in detail. When the customer flow is large, human resources should be allocated reasonably to ensure that each customer can receive sufficient attention.

Lock potential customers

A common mistake made by novice exhibitors is to ignore the importance of daily summaries. The correct approach is to give priority to users with higher intentions based on the requirements mentioned in the customer’s notes after the exhibition every day. Customer data should be sorted out within three days and managed in categories.

Customers who have confirmed prices and order quantities at the exhibition need to be followed up immediately via email and instant messaging tools. Based on the potential customers at the exhibition, estimating the number of orders that may be achieved in the early stage will help evaluate the input-output ratio. At the same time, it is also necessary to pay close attention to the dynamics of competitors and collect relevant information through legitimate means.

2. Pay attention to pre-exhibition preparation and on-site execution

Talk less nonsense and do more practical things

Some exhibitors think that as long as they have products and samples, plus a verbal introduction from the sales staff, it is enough. But in fact, product samples and price lists should be prepared two months before the exhibition. In addition, producing product PPT or video demonstrations can effectively increase the popularity of the booth. At the same time, print business cards in English in advance and prepare small gifts with the company logo to give to customers.

Stay focused, professionalism is competitiveness

Many exhibitors mistakenly believe that participating in an exhibition is like a vacation trip, and regard exhibitions as an opportunity to relax. In fact, the sales team should be notified about the exhibition at least three months in advance before participating. In addition, it is necessary to conduct systematic training on product operation and strengthen guidance on employee image and etiquette.

Conclusion

To sum up, to achieve the goal of overwhelming orders at the Canton Fair, companies must not only accurately capture customer needs, but also pay attention to pre-show preparations and on-site professional performance. By implementing the above strategies, exhibitors will be more likely to stand out in a highly competitive market environment.

The above content is synthesized from three reference materials.