The development status of e-commerce markets in major global regions
In the global e-commerce market, the development status of various regions shows significant diversity. From Southeast Asia, Africa to Latin America, each region has its own unique market characteristics and consumer trends.
The fragmented characteristics of Southeast Asia’s e-commerce market
The e-commerce market in Southeast Asia is characterized by “fragmentation”. The geographical structure of the region is complex, and rivers such as the Mekong River, Chao Phraya River, and Red River are both trade routes and natural geographical barriers, allowing culture to flourish and develop. In addition, these rivers converged in the delta region, which evolved into a modern commercial center and gradually formed the major city it is today. Although the e-commerce market in Southeast Asia has been affected by colonial rule, its unique culture and business forms have still been preserved and continued.
The rapid rise of Africa’s e-commerce market
Africa has 54 countries and a population of approximately 1.25 billion, but desktop and laptop computer penetration has traditionally been low. On the contrary, the region has experienced a period of rapid growth of mobile Internet, with many users skipping the PC era and entering the mobile Internet. At the same time, the rapidly developing communication infrastructure has paved the way for the rise of e-commerce. According to statistics, Nigeria is the country with the most Internet users in 2019, with the number of Internet users reaching 111.63 million households, followed by Egypt and Kenya. In the next ten years, the African e-commerce market is expected to experience rapid growth.
Dominating factors in the Latin American e-commerce market
In Latin America, e-commerce sales have grown rapidly, especially in Brazil, Mexico and Argentina. In 2015, Brazil’s e-commerce market accounted for 42% of the market share, becoming the largest e-commerce market in Latin America. In addition, Brazil is the ninth largest e-commerce retail market in the world. In recent years, mobile e-commerce has emerged rapidly, increasing the trend of online consumption. Brazil’s e-commerce transaction volume reached US$16.579 billion in 2016 and is expected to reach US$29.06 billion by 2021. However, the Brazilian e-commerce market faces the problem of weak infrastructure, especially in “last mile” delivery services, although domestic logistics companies are improving this situation.
To sum up, the global e-commerce market shows unique development characteristics in different regions. From the decentralized culture in Southeast Asia to the rapid rise in Africa, to the dominance of the Latin American market, the e-commerce ecosystem in various regions is constantly evolving. and shows great potential.