Overview of Indian fashion e-commerce platforms: new shopping trends from Vajor to Koovs
With the growth of e-commerce, the way business is done in India is undergoing a transformation. The increasing penetration of the Internet and smartphones has promoted the rapid development of this industry. According to IBEF, the total number of Internet users in India will increase from 4.4596 million in 2017 to 829 million in 2021, and e-commerce revenue is also expected to jump from US$39 billion in 2017 to US$120 billion in 2020. This article will introduce several fashion e-commerce platforms that are outstanding in the Indian market.
Vajor: A brand e-commerce platform focusing on women’s clothing
Vajor is a well-known women’s clothing brand that has established its own women’s clothing sales platform. The platform not only offers fashionable women’s clothing, but also includes jewelry, shoes and other products.
Voonik: Women’s exclusive discount shopping paradise
Voonik specializes in selling women’s products, including traditional Indian clothing, Western clothing, lingerie, pajamas, handbags and accessories, etc., and often offers deep discounts and cashbacks.
Zivame & Clovia: The best choice for underwear shopping
Zivame and Clovia are India’s most popular and fast-growing lingerie shopping websites respectively. Zivame offers a wide range of brands of lingerie, and Clovia is second only to Zivame.
MaxFashion: Online shopping mall for international fashion brands
As one of the largest fashion brands in India, the Middle East, North Africa and Southeast Asia, Max provides more than 40 million products directly to consumers through the MaxFashion platform.
Club Factory: A dark horse in cross-border e-commerce from China
Club Factory was founded in 2016. With its unique self-built website model, it has accumulated 40 million registered users in just 18 months. The platform matches orders through algorithms and does not keep inventory. Instead, it cooperates with many small and medium-sized manufacturers to provide users with low-priced fashion products.
Jabong & Myntra: a powerful alliance of fashion e-commerce giants
Jabong is a well-known fashion e-commerce website in India. It was established in 2012 and is popular for its rich product categories. Myntra is an e-commerce platform focusing on personalized gift customization, established in 2007. In 2016, Myntra acquired Jabong and gradually integrated the resources of both parties.
AJIO: Exclusive collection of high-end clothing
The AJIO platform mainly sells clothing, shoes, and maternity wear. It is especially famous for its exclusive collection series and is regarded as a relatively high-end shopping website.
LimeRoad & Koovs: A comprehensive platform for diversified fashion products
LimeRoad is a well-known online clothing shopping platform in India, providing various collections of women’s shoes. Koovs provides consumers with jewelry, clothing, shoes and other fashion products, and provides corresponding discounts based on global brand discount times.