Introduction to commonly used apps in India and detailed explanations of social apps
In India, with the popularity of smartphones, people are increasingly dependent on Apps. According to the report “India App Engagement Is on the Rise” released by market research company techARC, most Indians use as many as 24 apps on their mobile phones every day. Indians installed an average of 51 apps, but the highest number of downloads reached 207, which is much higher than the global average. This article will comprehensively introduce the usage habits of Indians in food, e-commerce, outdoor, business, life, video and social apps.
1. Food
Zomato
Zomato is similar to China’s “Dianping”. Users can see the ratings, addresses, introductions, average prices, dish types, photos, etc. of different nearby restaurants, and can also place takeout orders. Zomato is not only popular in India but also in over 20 countries including the United States and Australia.
Swiggy
Swiggy is similar to China’s “Meituan Waimai” and is one of the most popular apps in India. Swiggy has tens of millions of users, and has also reached cooperation agreements with hotels in India to provide consumers with specialty foods from major hotels.
2. E-commerce
E-commerce apps such as Flipkart and Snapdeal will not be explained here. In addition, there are some e-commerce apps such as Infbeam, which provide products in various categories, such as mobile phones, books, lifestyle, fashion, accessories, etc., and also provide a “hot deals” section to ensure that online products are all at the best prices. price.
3. Outdoor category
Make My Trip
Make My Trip can be simply understood as the Indian version of “Ctrip”. It is an app that Indians like to use when planning travel. The App also offers exclusive discounts to users. In addition, Make My Trip also launches travel discounts every Thursday to enhance user stickiness.
Book My Show
Book My Show was originally an app that exclusively provided movie tickets, but has now expanded to include ticketing services for theatrical performances and other similar events. Currently, 75% of online movie ticket bookings in India are booked through Book My Show.
4. Commercial Category
The main commercial apps are Just Dial and Indian Mart. You can search for local suppliers in India on these two apps. If you want to know about the business development of different states and cities in India, as well as the ranking database of local banks, companies, and major brands, you can refer to the website: http://business.mapsofindia.com/.
5. Lifestyle
Just Dial
Just Dial is a one-stop solution to various daily needs. Whether it is information about the movie currently playing or information about nearby restaurants, you can get it. The app also provides detailed information about hotels, electronics stores, taxi services, florists, etc.
OLX
OLX is India’s largest second-hand online trading market, similar to China’s Xianyu.
India Pass
India Pass is an APP specially designed for Chinese people who are resident in India or pay attention to India. It contains selected information on life, business, tourism, culture and other aspects of India. It has a built-in Chinese community and provides the majority of Chinese with information. A platform for making friends in India.
6. Video Category
Hypstar is a short video software that can share short videos of 10 to 15 seconds. You can also make money by shooting short videos, similar to China’s Douyin.
7. Social Category
Facebook is the most used chat software among Indians. It can send text, pictures and videos. Many people like to share their daily life on it. Sellers can also post their products on it themselves or pay someone to promote them. .
WhatsApp is another chat software commonly used by Indians, mainly used for sending messages and making calls. WhatsApp is also very popular in Southeast Asian countries and some European and American countries. While most people think of WhatsApp as a free communication app, marketers often view it as a free and powerful marketing tool. They can open a store on WhatsApp and use functions such as broadcasting and group messaging to promote products, and they can also use offers, discounts and other means to attract consumers’ attention. In addition, sellers can also use the sharing function in WhatsApp contacts and groups to share and promote their stores, products, and articles.
To sum up, Indians use a wide range of apps in their daily lives, from food ordering to travel planning, from shopping to second-hand transactions, from social media to short video sharing, all types of apps are involved. This not only reflects the diversity and potential of the Indian market, but also provides merchants with broad market opportunities.