Shopee cross-border e-commerce platform management guide: merchandise, marketing, finance and data analysis

Detailed explanation of product section

My products

In the “Products” section of the Shopee platform, the “My Products” option provides a variety of filtering methods to help sellers manage product lists:

• All: Displays all products in the store, including sold out and banned products.
• On-Shelf Products: Displays products that have been reviewed by the platform and are visible at the front desk.
• Sold Out: Displays items with zero inventory.
• Banned: Lists items that have been banned due to policy violations.
• Unlisted: Displays products that have been uploaded but not made public.

Add product

With the “Add Product” option, sellers can easily add new products or update existing product information in bulk:

• Batch Tool: Supports batch upload, update and modification of products.
• Batch upload: You need to download the template and fill in the relevant information according to the template requirements.
• Batch update: Allows batch adjustment of basic product information.
• Product Attribute Tool: Edit product attributes online such as brand, recommended age, etc.

My violation

The “My Violations” function is similar to the “Banned” function, which displays products that have been removed from the shelves due to violations and provides correction suggestions.

Marketing Center Section Analysis

Shopee event

The “Marketing Center” section is an important entrance for sellers to participate in the platform’s official promotional activities, such as the Double Eleven promotion.

Advertising

Increase product exposure by purchasing advertising services.

My discounts

Set discounts to boost sales and increase conversion rates.

Coupon

Issue coupons to attract more customers.

Popular Picks

Display the most popular products in the store, up to 8 items.

Set discount

Bundling sales strategy can help increase unit price per customer.

Following Gift

Encourage users to follow the store and provide corresponding rewards.

Shipping Promotion

Set up shipping subsidies or free shipping to attract more orders.

Others

Some stores may have additional promotional features such as limited time purchases, etc.

Financial sector overview

My income

Check the overall income status and download the income report.

My Balance & Bank Account

Manage account balances and bank information.

Interpretation of data sections

My data

Monitor key indicators such as sales performance and visitor traffic.

My performance

Assess the quality of store operations.

My score

Understand the current rating status of your store and its impact.