Shopee platform brand mall and its transformation path

Brand Mall, also known as the official mall or Shopee Mall, is a dedicated shopping space provided by the Shopee platform for major international and local brands. This is not only a window for brand display, but also an ideal place for buyers to purchase the latest products of their favorite brands in one stop. For Chinese cross-border sellers, joining a brand mall means increasing store exposure, enhancing brand awareness, establishing brand image, and enhancing buyers’ trust.

Process of joining the brand mall

You need to go through four steps to join the brand mall:

1. Meet general requirements and local market entry rules.
2. Submit relevant information to the account manager.
3. Waiting for review by Shopee platform (the review time of each site is different).
4. After the review is completed, the account manager will notify you of the results.

Seller operation requirements

• Mainly sell branded products (at least 80% of outbound products are designated brand products).
• Must be a flagship store operated by the brand or its designated exclusive operator.
• Comply with local project-specific/legal requirements.

The significance of ordinary Shopee sellers upgrading to the mall

With the development of e-commerce, Shopee Mall has become a symbol of the status of advanced sellers. Compared with ordinary sellers, mall sellers enjoy more privileges and benefits. Mall sellers not only get higher exposure and wider promotion opportunities, but also enjoy higher priority customer support. In addition, mall sellers can also participate in Shopee’s various marketing activities, such as special promotions, brand cooperation, etc., to increase product awareness and sales.

How to successfully transform into a mall seller

• Improve product quality and service levels: Ensure product quality, provide fast and accurate logistics and after-sales support, and improve customer satisfaction.
• Increase product categories and quantities: Expand product lines to meet diverse needs.
• Optimize product detail pages and pictures: Create beautiful detail pages with high-quality pictures to increase the desire to buy.
• Enhance store image and brand value: Create a professional and attractive store image and demonstrate unique brand value.
• Actively participate in Shopee promotion activities: Use platform tools to participate in promotional activities and increase exposure.
• Continuously monitor market trends and competitors: Flexibly adjust strategies to stay competitive.

Official mall seller requirements and store performance

For sellers who wish to enter the official mall, in addition to brand awareness, they must also meet at least one requirement in terms of store performance and brand image. If the seller already has a certain reputation in the local area or has offline stores, he or she can apply directly; otherwise, the seller needs to be evaluated based on the specific performance requirements of different sites.

If the seller already has an authentic store LazMall on the Lazada platform, the seller is required to have more competitive prices and meet the sales or transaction volume standards of the specific site. For sellers who are not registered on LazMall, they will be evaluated based on the performance of the Shopee platform in the last 30 days.

Conclusion

Switching ordinary Shopee sellers to the mall is not only a key step towards greater business opportunities, but also a process of continuous development and improvement. By continuously optimizing products and services and working closely with platforms, sellers can stand out in the highly competitive e-commerce market and achieve sustainable growth and success.