How cross-border e-commerce merchants can efficiently find and assess YouTube celebrity photographers

For cross-border e-commerce, finding suitable YouTube celebrities to promote products has become an important marketing strategy. This article will provide comprehensive guidance for sellers by combining how to find Internet celebrity photographers on YouTube and how to evaluate Internet celebrities.

1. How to find YouTube celebrity photographers

1. Search directly on YouTube

• Enter product-related keywords into the search box on YouTube to search. For example, if it is a mobile phone product, you can search for “smartphone review”. In this way, you can find many photographers who do product reviews.
• For specific markets, such as the US market, it is recommended to filter the region first and then conduct a keyword search to find more matching local buyers.

2. Search using third-party tools

• Use third-party tools such as Socialblade to help find and evaluate photographers by tracking and analyzing social media data such as YouTube.
• Tools such as Noxinfluencer allow you to filter internet celebrities by region, category, number of fans and other conditions, making it easy to quickly locate potential partners.

3. Other search techniques

• Use Google to search for YouTube celebrities. For example, “smartphone review site:youtube.com” can help sellers find influencers who have reviewed mobile phones on YouTube.
• Rocketreach can be used to find influencer email addresses.

2. Criteria for assessing internet celebrities

1. Relevance to brand and product

• Make sure the chosen influencer is active in their niche and has the right audience for the product. The ideal influencer should be regarded as an authoritative figure in the field, and his or her reviews should be highly credible.

2. User coverage and participation rate

• Coverage refers to the audience size of the Internet celebrity; engagement rate measures the degree of interaction between the audience and the content, such as comments, likes, shares, etc. High engagement rates indicate that viewers are more likely to take action based on content, which is critical to increasing product sales.

3. Credibility of internet celebrities

• Verify the authenticity of internet celebrities and avoid cooperating with fake accounts. Use specialized tools to test the validity of influencer data to ensure it is valuable to the brand.

4. Content quality, authenticity and core values

• Choose influencers who can consistently produce high-quality content and whose style is consistent with the brand image.

5. Consistency, credibility and quality of reviews

• Review past comments posted by influencers to ensure that their content is in-depth and useful, rather than superficial.

To sum up, cross-border e-commerce companies need to comprehensively consider multiple factors when choosing to cooperate with Internet celebrities, including but not limited to the Internet celebrity’s professional background, fan interaction, content creation capabilities and its fit with their own brands. . Through reasonable screening and assessment, the effectiveness of marketing activities can be effectively improved.